In a recent article on the Wall Street Journal’s MarketWatch.com, Nucleus Research finds that The CRM investment is worth it even on second-, third-, and fourth-generation investments. Their research found that Customer Relationship Management (CRM) applications deliver a high return on investment (ROI), averaging $5.60 for every dollar spent. It also found that further investment throughout its life-cycle and deployings econdary applications greatly increases the ROI. With employee productivity increased, improved business forecasting and an increase in sales, investing in CRM is a smart business strategy.
An even smarter strategy is linking your ERP and CRM systems together for a fully integrated and time saving end-to-end solution. This is one of ASI’s specialties. Contact us to see what a fully integrated CRM system can do for you.