If your business hasn’t benefited from ERP/e-commerce integration, now is the time to consider how to integrate these two platforms.
The e-commerce market has been booming for a long time, and there are no signs it will slow down. In 2020, for example, over 2 billion people bought goods and services online, and online ordering has become a norm for business and personal needs.
To maximize the profitability and efficiency of your business while providing the best service to your customers, you must ensure that your business platforms are connected.
In its simplest form, an e-commerce portal is a system through which your customer interacts with you. Your customers can view products and prices, place orders, and manage their accounts.
An ERP system maintains the company’s back-end data and integrates accounting, finance, operations, marketing, and inventory control data. Ensuring data from the e-commerce platform flows into the ERP system makes sense. With ERP e-commerce integration, businesses can see their entire business in one place.
ERP e-commerce integration from Acumatica offers your business five main benefits:
1. Multichannel inventory and sales management
E-commerce and ERP integration make managing multichannel sales and inventory more accessible. The ERP can sync and update inventory and sales data, providing real-time stock counts and inventory information. This enables you to reorder low stock quickly, manage customer expectations, and deliver within a specified timeline and across multiple sales channels, such as field sales, e-commerce sales, and call centers.
2. Manage returns and track items
When analyzing multiple disparate systems, it may be difficult to spot a consistent pattern of returns. An ERP integration with e-commerce can track items and returns across the entire system. Accounting can issue a refund, inventory can add stock back into the warehouse, and any problematic batches or products can be identified and returned to the wholesaler or distributor.
3. Improve order accuracy
Errors are inevitable with manual data entry. A call center operator may accidentally transpose digits, resulting in incorrect pricing or SKUs. Manual data entry errors could cost your business hundreds or thousands of dollars each month. An ERP e-commerce integration can help increase order accuracy.
4. Enhance business intelligence
The ERP dashboard provides managers with a comprehensive overview of business activities and the ability to drill down into specific areas of interest. Once ERP and e-commerce platforms are integrated, ERP systems offer excellent business intelligence data that enhance e-commerce data. The ability to make informed decisions is improved by reports that tap into both data sets.
5. Improve customer satisfaction
When call center personnel can’t access all their data, it is frustrating for customers. Customer service agents or call centers may take longer to find information if your e-commerce system is separate from your ERP solution. Furthermore, pushing information from the ERP system to the e-commerce platform, such as inventory levels, can provide customers with accurate details to assist with their purchases.
With billions of dollars spent via e-commerce each year, companies that aren’t integrating ERPs with e-commerce are losing valuable data. Call us today to find out how we can help you accelerate your business growth.