Using Business Intelligence to Uncover Your Perfect Customer

Market Segmentation is an age old marketing practice that helps a business determine exactly who buys their product and how they go about doing it. Behavioral, demographic, psychographic and geographic data is captured and analyzed to learn every aspect of your...

Forecasting with Confidence

Forecasting meetings are happening in most businesses this month as we prepare for the coming year. Management would like to know how much your team is going to sell each quarter and they will expect you to meet and exceed those numbers. Forecasting can become a...

Business Intelligence Magic

CFOs suspect there’s value lurking in the ever-increasing amounts of information their businesses are collecting. But acquiring new technologies to make sense of it all is only a starting point. According to a recent report, enterprise data is expected to grow by 650%...