Why CRM is More Than Just a System

Many businesses in the business to business sector are understandably baffled by the widely bandied phrase CRM. What does it mean? This neat definition explains it in a nutshell:  CRM is a strategy for managing a company’s interactions with customers, clients and...

The Social Media Impact on CRM

We found an interesting article on CRMToday.com regarding the projected impact of Social Media on CRM systems.  As businesses are seeing the benefits of taping into social media, it makes sense that utilizing CRM systems to help manage them is the next logical...