by ASI | Sep 9, 2011 | CRM
Targeting the right customers has been more of an art than a science for far too long. Because of the advanced tracking available in CRM, companies are now able to leverage that intelligence to target the exact customer they are seeking. These four simple steps will...
by ASI | Jul 28, 2011 | ASI News, CRM
By Improving the Information in Your CRM System According to the Harvard Business Review, the average business loses 50% of their customers every five years. In the book ‘Leading on the Edge of Chaos’, the authors state that acquiring new customers can cost as much as...
by ASI | Mar 30, 2011 | CRM
Businesses use customer relationship management (CRM) systems to get a better understanding of who their customers are, what they are buying (and not) and how loyal they are. But if you are not running the right reports, you may not be getting an accurate picture of...
by ASI | Dec 30, 2010 | CRM
We found an interesting article on CRMToday.com regarding the projected impact of Social Media on CRM systems. As businesses are seeing the benefits of taping into social media, it makes sense that utilizing CRM systems to help manage them is the next logical...
