by ASI | May 2, 2012 | ASI News
CRM systems are software packages that help a business focus on its customers by understanding their requirements, serving them appropriately, and providing additional services that will lead to customer delight. CRM software packages have been implemented in...
by ASI | Apr 3, 2012 | ASI News
Can you picture a sales representative in today’s mobile world, driving from appointment to appointment with a rolodex parked on the passenger seat, next to a paper map? If you asked a sales professional to pick the one thing he requires to function, chances are...
by ASI | Mar 8, 2012 | ASI News
Many businesses in the business to business sector are understandably baffled by the widely bandied phrase CRM. What does it mean? This neat definition explains it in a nutshell: CRM is a strategy for managing a company’s interactions with customers, clients and...
by ASI | Feb 8, 2012 | ASI News, CRM
CRM is a fertile ground for security breaches. By their nature, most CRM applications involve mobile devices, such as notebook computers that employees bring into the field, and many applications use wireless connections to talk to the server. As a general rule, any...
by ASI | Jan 4, 2012 | CRM
In a recent article on the Wall Street Journal’s MarketWatch.com, Nucleus Research finds that The CRM investment is worth it even on second-, third-, and fourth-generation investments. Their research found that Customer Relationship Management (CRM) applications...
