Secrets of CRM Success

Implementing a new CRM system is a lot like Christmas. It takes months of planning and research, but in the end, “unwrapping” your new system makes it all worthwhile. Now that the system is in place and you’ve done the hard part, what’s next? Getting the...

Surprising Benefits of CRM Software

CRM stands for customer relationship management, and it’s an approach to communications that will help you build long-lasting relationships with your customers. Although many people refer to it as software, CRM is actually a strategic, systematic approach to building...