Develop a Data Protection Strategy with CRM

It is a commonly known fact that customer relationships drive business value and create a successful company. Building and maintaining customer trust not only generates brand loyalty, but it also establishes a positive business reputation and leads to increased sales....

Rethinking CRM in the Face of Social Media

Customer relationship management (CRM) was originally devised as a way to optimize sales by gathering intelligence on customers and targeting them with tailored campaigns. However, as social media emerged as a predominant channel of communication, the CRM industry...

New Mapping Component for SageCRM

Planning a business trip or to perhaps visit a few customers or prospects this week? If so, the new Mapping Component for SageCRM will come in handy.  It allows you to plot your customers and prospects to an onscreen map, get a visual of the locations and best route...

Leveraging Workflow Automation in Sage CRM

The workflows you incorporate into your business processes can be a competitive advantage.  When your workforce adheres to pre-defined and repeatable best-practices, your business is more efficient, your product or service more consistent, and you avoid having...

Defining the Need for Customer Relationship Management

Deciding to invest in and get on board with CRM software is one of the best things a company can do to secure its place at the top of the market pyramid. Customers, after all, are the most important thing to a business. Without the customers, the product and services...