Can CRM Help Me Target the Right Customers?

Targeting the right customers has been more of an art than a science for far too long.  Because of the advanced tracking available in CRM, companies are now able to leverage that intelligence to target the exact customer they are seeking.  These four simple steps will...

Top 10 Must-Run CRM Reports

Businesses use customer relationship management (CRM) systems to get a better understanding of who their customers are, what they are buying (and not) and how loyal they are. But if you are not running the right reports, you may not be getting an accurate picture of...

The Social Media Impact on CRM

We found an interesting article on CRMToday.com regarding the projected impact of Social Media on CRM systems.  As businesses are seeing the benefits of taping into social media, it makes sense that utilizing CRM systems to help manage them is the next logical...