The Need for a Mobile CRM Strategy

Can you picture a sales representative in today’s mobile world, driving from appointment to appointment with a rolodex parked on the passenger seat, next to a paper map? If you asked a sales professional to pick the one thing he requires to function, chances are...

Why CRM is More Than Just a System

Many businesses in the business to business sector are understandably baffled by the widely bandied phrase CRM. What does it mean? This neat definition explains it in a nutshell:  CRM is a strategy for managing a company’s interactions with customers, clients and...

Why CRM is Essential to your Marketing Effectiveness

Customer Relationship Management (CRM) is often misrepresented as a simple contact management tool when, in fact, it can manage every aspect of your customer interactions.  When you are reaching out to a prospect, it’s important to know how many times they have...

Can CRM Help Me Target the Right Customers?

Targeting the right customers has been more of an art than a science for far too long.  Because of the advanced tracking available in CRM, companies are now able to leverage that intelligence to target the exact customer they are seeking.  These four simple steps will...