Improve Customer Retention with CRM Software

Do you ever wonder what keeps customers at a specific business and what drives them away? A customer’s loyalty is no longer based upon the quality of the product; it has much more to do with the cost of the product and the type of service they receive. If customers...

5 Principles of CRM Security

CRM is a fertile ground for security breaches. By their nature, most CRM applications involve mobile devices, such as notebook computers that employees bring into the field, and many applications use wireless connections to talk to the server. As a general rule, any...

CRM Returns $5.60 for Every Dollar Invested

In a recent article on the Wall Street Journal’s MarketWatch.com, Nucleus Research finds that The CRM investment is worth it even on second-, third-, and fourth-generation investments. Their research found that Customer Relationship Management (CRM) applications...