by ASI | Jan 4, 2012 | CRM
In a recent article on the Wall Street Journal’s MarketWatch.com, Nucleus Research finds that The CRM investment is worth it even on second-, third-, and fourth-generation investments. Their research found that Customer Relationship Management (CRM) applications...
by ASI | Dec 1, 2011 | ASI News, CRM, MAS 90 & MAS 200 News
Sales and marketing people are on the move and they need the ability to access and manage information from any device. Customer Relationship Management (CRM) software is following their lead and making the information more accessible and flexible with each release....
by ASI | Dec 1, 2011 | ASI News, Business Intelligence, CRM
Keeping leads in your sales funnel is a real challenge. If the lead is not an immediate opportunity, it gets lost in the abyss of your sales database never to be contacted again. Studies suggest that almost 60% of leads that come into your funnel will buy from someone...
by ASI | Sep 9, 2011 | CRM
Targeting the right customers has been more of an art than a science for far too long. Because of the advanced tracking available in CRM, companies are now able to leverage that intelligence to target the exact customer they are seeking. These four simple steps will...
by ASI | Jul 28, 2011 | ASI News, CRM
By Improving the Information in Your CRM System According to the Harvard Business Review, the average business loses 50% of their customers every five years. In the book ‘Leading on the Edge of Chaos’, the authors state that acquiring new customers can cost as much as...
by ASI | Mar 30, 2011 | CRM
Businesses use customer relationship management (CRM) systems to get a better understanding of who their customers are, what they are buying (and not) and how loyal they are. But if you are not running the right reports, you may not be getting an accurate picture of...
