5 Principles of CRM Security

CRM is a fertile ground for security breaches. By their nature, most CRM applications involve mobile devices, such as notebook computers that employees bring into the field, and many applications use wireless connections to talk to the server. As a general rule, any...

Building Customer Loyalty with Sage CRM

You probably know that it takes much more time, money, and effort to acquire a new customer than to retain an existing customer. In this article, we’ll explore a few ideas for leveraging the tools and data in Sage CRM to make the most of every customer interaction,...

CRM Returns $5.60 for Every Dollar Invested

In a recent article on the Wall Street Journal’s MarketWatch.com, Nucleus Research finds that The CRM investment is worth it even on second-, third-, and fourth-generation investments. Their research found that Customer Relationship Management (CRM) applications...

Customer Self-Service Portal in SageCRM

Your customers have access to more information than ever before. As a result, many of them are accustomed to finding the answers they need whenever and wherever it’s convenient for them. With all of the information available through Google, social media, and online...