Social Media and CRM Join Forces

When you think about ways to improve your customer relationships, do you think about social media? Does your company even have a social media strategy in place to foster customer relationships and build long-term customers? If you’ve never thought about implementing...

Do Your Customers Trust You?

I absolutely love the message of this article by Jack and Suzy Welch.  It’s not that there is anything revolutionary about the message.  In fact, it’s quite the opposite: In whatever role you play, be it in your personal life, professional life or any role in between,...

Develop a Data Protection Strategy with CRM

It is a commonly known fact that customer relationships drive business value and create a successful company. Building and maintaining customer trust not only generates brand loyalty, but it also establishes a positive business reputation and leads to increased sales....