by ASI | Nov 6, 2012 | ASI News, CRM
Customer relationship management (CRM) was originally devised as a way to optimize sales by gathering intelligence on customers and targeting them with tailored campaigns. However, as social media emerged as a predominant channel of communication, the CRM industry...
by ASI | Sep 28, 2012 | ASI News, CRM
Deciding to invest in and get on board with CRM software is one of the best things a company can do to secure its place at the top of the market pyramid. Customers, after all, are the most important thing to a business. Without the customers, the product and services...
by ASI | Aug 8, 2012 | ASI News, CRM
Do you ever wonder what keeps customers at a specific business and what drives them away? A customer’s loyalty is no longer based upon the quality of the product; it has much more to do with the cost of the product and the type of service they receive. If customers...
by ASI | Jul 9, 2012 | ASI News
Since the introduction of customer relationship management (CRM) systems, small businesses have held off on adopting CRM solutions while larger companies have been making full investments in the new technology. Small companies, however, are now recognizing the value...
by ASI | May 2, 2012 | ASI News
CRM systems are software packages that help a business focus on its customers by understanding their requirements, serving them appropriately, and providing additional services that will lead to customer delight. CRM software packages have been implemented in...
